LinkedIn is a Powerful Career Tool

Patti Breckenridge

Patti Breckenridge

Do you want to be visible to recruiters?  If so, LinkedIn can be a powerful talent agent as long as you use it effectively.  The good news, in this time-pressured world, is that it won’t take a great deal of your time to accomplish this.

LinkedIn is the leading website for professional networking with more than 260 million users.  That’s why recruiters for most companies use LinkedIn to find their next hire.  So your LinkedIn profile is a strategic place for you to brand yourself.

Here are tips on how to accomplish that.

Your Profile

  • Make the Summary in your profile as engaging and unique as possible.  Everyone is “results-oriented” and “hard-working,” so skip those banalities.
  • Include a list of keywords at the bottom of the Summary entitled “Skill set,” “Specialties” or something similar.  These are words that may not be in your resume.  I have more than a dozen on my Summary, including “strategic planning, employment branding and search engine optimization.”
  • Include a complete resume of your education and work experience.  For instance, list the achievements you’ve made in each stop along your career path.
  • Ask for colleagues, clients and supervisors to write Recommendations on your profile.
  • Attach a professional portrait to your profile, one with a warm smile.

Make Connections

  • Send invitations to connect to people you already know who illustrate the talented company you keep.
  • Do the same for others in your profession, even if you don’t know them.  In the invitation to connect, tell them you like to connect with people who share the same job/industry/professional interests.
  • Connect with recruiters at companies that interest you or who specialize in recruiting for your industry.
  • Connect with people at companies that interest you to ask what it’s like to work there.
  • Connect with the company page of organizations that interest you.  They often will post their latest job openings there.

Join Groups

  • Join LinkedIn Groups that focus on the industry, skill set or location where you want to work.
  • Watch the conversation to learn about potential openings or about tips to finding jobs in that area.
  • Join the conversation to show your expertise.  A recruiter may be watching.

There are many more tools on LinkedIn worth exploring, but this is a good place to start.  For additional advice, go to LinkedIn’s Education section or Google the web for tips on using this valuable social networking site.

12 Responses

  1. joseph June 18, 2014 at 11:25 pm #

    I would like to work for publix ,because this is the best companie to work for.

    • Patti Breckenridge
      Patti Breckenridge June 19, 2014 at 9:01 am #

      We welcome your application!


      • suyapa47
        suyapa47 June 22, 2014 at 1:04 pm #

        muchas gracias
        es un placer, saber que puedo trabajar para ustedes

  2. scottkaapke June 19, 2014 at 5:40 pm #


    I recently applied to a few openings in the corporate offices, and distribution side of Publix. I have worked on the retail side for about 9 years now. I was wondering when it comes to the “Preferred Qualifications” section, if I am pursuing an MBA and have not completed it, does it fulfill that requirement? I have met all the required qualifications and some preferred qualifications for all of my applications. I appreciate your time!


    Scott Kaapke
    CSTL 0818

    • Patti Breckenridge
      Patti Breckenridge June 19, 2014 at 5:46 pm #

      Hi Scott! Thank you for your dedication to Publix and to our customers.

      The Preferred Qualifications are not requirements. So if an MBA is not a Required Qualification, you are fine.
      If the application asks for if you have a master’s degree, you cannot say yes.
      Does that help?


      • scottkaapke June 21, 2014 at 7:48 am #

        Perfectly! Thanks Patti!

  3. roosevelt June 27, 2014 at 12:22 pm #

    I just relocated to North Carolina from the Midwest. I have worked in retail management for over 10 years. Most of my career was with the Kroger chains over 15 years with the company. I have vast knowledge of retail store operations from the backroom to bookkeeping.I have made a career change after college and went into the substance abuse field. I just was informed that a new Publix will open soon in my home town of Winston Salem NC. I’m really ready to get back into what I love the most and that is Customer Service. Well thank you for your time and if you have any information on a job fair and how one may apply for management positions in the Winston Salem area can I have this information E-Mailed to me..
    Best regards


    • Patti Breckenridge
      Patti Breckenridge June 27, 2014 at 12:38 pm #


      Thank you for your interest in working at Publix. You can keep up with information on new stores at You can also email our Carolinas recruiter at We will probably fill all management positions through promoting from within, so you likely would have to start in an hourly position.


      • roosevelt June 27, 2014 at 2:20 pm #

        Thank you for this great information. I will start the process today.Have a safe and wonderful weekend and holiday.


  4. 07abby16 June 29, 2014 at 6:54 pm #

    I will like to work for this company. Where do I go to apply?

    • Patti Breckenridge
      Patti Breckenridge July 2, 2014 at 9:51 am #

      Go to the store to apply if you want to work in retail. Go to to apply if you want to work in our support facilities.


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