Do you want to be visible to recruiters? If so, LinkedIn can be a powerful talent agent as long as you use it effectively. The good news, in this time-pressured world, is that it won’t take a great deal of your time to accomplish this.
LinkedIn is the leading website for professional networking with more than 260 million users. That’s why recruiters for most companies use LinkedIn to find their next hire. So your LinkedIn profile is a strategic place for you to brand yourself.
Here are tips on how to accomplish that.
- Make the Summary in your profile as engaging and unique as possible. Everyone is “results-oriented” and “hard-working,” so skip those banalities.
- Include a list of keywords at the bottom of the Summary entitled “Skill set,” “Specialties” or something similar. These are words that may not be in your resume. I have more than a dozen on my Summary, including “strategic planning, employment branding and search engine optimization.”
- Include a complete resume of your education and work experience. For instance, list the achievements you’ve made in each stop along your career path.
- Ask for colleagues, clients and supervisors to write Recommendations on your profile.
- Attach a professional portrait to your profile, one with a warm smile.
- Send invitations to connect to people you already know who illustrate the talented company you keep.
- Do the same for others in your profession, even if you don’t know them. In the invitation to connect, tell them you like to connect with people who share the same job/industry/professional interests.
- Connect with recruiters at companies that interest you or who specialize in recruiting for your industry.
- Connect with people at companies that interest you to ask what it’s like to work there.
- Connect with the company page of organizations that interest you. They often will post their latest job openings there.
- Join LinkedIn Groups that focus on the industry, skill set or location where you want to work.
- Watch the conversation to learn about potential openings or about tips to finding jobs in that area.
- Join the conversation to show your expertise. A recruiter may be watching.
There are many more tools on LinkedIn worth exploring, but this is a good place to start. For additional advice, go to LinkedIn’s Education section or Google the web for tips on using this valuable social networking site.