As cooler autumn air starts to roll in, so does the craving for all things fall — from pumpkin-flavored coffee drinks to sweet cinnamon candles to your favorite fall brews. When it comes to the latter, craft, small batch and artisan are the big buzz words as those trends continue to grow. And, whether you’re a beer novice, enthusiast or even geek, you’ll appreciate what Publix is doing to make finding your favorite beer easier than ever.
“We’re working to establish Publix as a destination for beer,” said Category Manager Todd Chaney. “We want to help our customers easily find brews they like, and two elements accomplish this.”
The first is a new icon system that categorizes beer styles into easily identifiable groups like pale ales or light lagers. There are hundreds of beer styles, and the icons make finding similar styles a cinch.
But, because of the complexity of beer, Publix took navigating it to the next level with a flavor balance guide. On many beer tags, you will see two scales — one indicates the level of hop bitterness and the other notes the level of malt sweetness. Bitterness and sweetness offset one another, so the two scales together provide an indication of how the beer will taste.
“When a customer finds a beer they like and wants to find another one with a similar taste, they should look for a beer with the same icon and scale values,” said Todd. “For example, if you liked a beer with a pale ale icon, low malt sweetness and low hop bitterness, you know what to look for when you shop again.”
Understanding the new beer tags
Malt Sweetness (Final Gravity)
Malt sweetness is measured by Final Gravity, or FG, which refers to the density of unfermented sugars that remain in the beer after fermentation.
Did you know there is a right and a wrong way to pour a beer? Visit
www.publix.com/beerguide for tips on pouring the perfect beer. There, you can also find out how a beer is made, learn tasting techniques and more!
In the mood to dabble? Mix and match different varieties in the Choose Your Brews section. You can take home an assortment of beers to try, then pop back in to pick up more of your favorites later.