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We have been enjoying cold coffee for years. This option is great during the warmer months so we can get our caffeine fix while soaking up the sun, but have you heard of cold brew coffee? This trend is taking the coffee world by storm and some are still wondering exactly what it is that makes cold brew different from regular iced coffee. Are they two different beverages? The answer is a definite yes. Let us explain this new trend, and why you should try it for your next pick-me-up!

What is Cold Brew?

Cold brew is the process of soaking coffee grounds in room temperature or cold water for extended periods of time, typically 12 hours or more. The grounds are then filtered out, which results in a coffee concentrate. This concentrate can be mixed with water, milk or creamer to make a ready-to-drink coffee.

Iced Coffee vs. Cold Brew

Iced coffee is made by brewing a stronger batch of coffee with heat and then pouring over ice. Typically cooled before pouring over ice, iced coffee has a refreshing, light body compared to hot coffee.

Cold brew uses time instead of heat to extract the coffee bean’s oils, sugars and caffeine. Due to the lack of heat used in this process, cold brew coffee is often less bitter, less acidic and has double the caffeine content of other methods, and is said to have a more mellow taste.

 “Steep by Steep” Making Cold Brew at Home

An awesome thing about cold brew is how easy it is to make at home. The ratio of coffee grounds to water can change depending on personal taste. You can play with the recipe below to create the perfect blend just for you. Start with:

  • 3/4 cup ground coffee beans
  • 4 cups cold water

12_MB_Cold Brew_ Body ImagePlace the ground coffee in the bottom of a jar, and cover with the cold water. Stir gently until well combined, then cover and leave to steep for 18-24   hours, either in or out of the refrigerator. When brewed, strain into a large bowl through a sieve (or cheesecloth) to remove the larger grounds. This process can be simplified by using a coffee press or cold brew pitcher with filter.


GreenWise Cold Brew

We have artfully composed this smooth cold brew concentrate just for you. Try GreenWise Cold Brew Coffee in original, French Roast and French Vanilla. Simply mix with milk or water and voila! You can enjoy these over ice, with or without cream, or even hot.

Try These Serving Suggestions

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  • Cold brew coffee concentrate is very versatile and can be used to make a glaze on doughnuts or coffee cake. Add 2-3 tablespoons of cold brew concentrate to 1 cup powdered sugar; whisk until smooth.
  • Substitute cold brew coffee for vanilla extract in recipes to give baked goods a flavor twist.
  • Use it for marinating to add a deep, smoky flavor to your chicken or ribs. Mix 1/2 to 1 cup of the concentrate with rosemary, garlic, black pepper, red pepper flakes, salt and a little maple syrup to turn your skirt steak into a delicious meal.


How do you enjoy your coffee? Tell us what you love a latte, or espresso your favorite cold brew blends in the comments below. We would love to hear from you!

Monique B.

Written by

Monique B. began her journey at Publix in 2010, where she fell in love with the fact that, as an associate, she was also part owner of the company. Since then, she has dedicated her skills in organization and creativity to Publix, taking a special interest in social media. At the end of the day, she hopes The Publix Checkout leaves you with the knowledge that Publix is more than just a grocery store – we’re experts, we’re family, and we’re here to help!

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