One thing we know is important to you, our customers, is the food you eat. You want to know what’s in it, how it’s processed and where it came from. A popular question we get asked is, “If something is GreenWise, does that mean it’s also organic?” The answer is not always. We’re going to break it down for you!
Organic
Organic is a USDA-regulated term that means the food was produced and processed using approved methods that promote ecological balance and biodiversity. Most synthetic fertilizers are not permitted in the production of organic foods. Neither are bioengineering or ionizing radiation. Organic meat, poultry, eggs and dairy products come from animals that are given no antibiotics or growth hormones. The USDA regulates and certifies organic foods to ensure they meet consistent, uniform standards. Our wellness icons provide additional information about our products on every aisle.
GreenWise
GreenWise meat and poultry are raised with no antibiotics or added hormones (federal regulations prohibit the use of added hormones in pork or poultry) and are fed a 100 percent vegetarian diet. An all-vegetarian diet also means the animals are not fed any animal by-products.
Looking for a GreenWise organic option? Our GreenWise organic chicken meets the strict requirements of the USDA’s organic program. This includes feeding our GreenWise chickens a diet that is organic and non-GMO.
Find more information about at our selection of GreenWise meat and you’ll be sure to find something for you and your family.
The easiest way to determine if a product is organic, whether it’s GreenWise or a national brand product, is the organic symbol on package. If the item doesn’t show the organic symbol, it doesn’t meet federal organic requirements.
We hope we’ve cleared up the difference between the two terms. If you have any other questions you’d like clarified, log in to your Publix Account and leave us a comment below or share your inquiries with us on Facebook or Twitter.
So Greenwise chickens are fed GMO feed unless labeled Organic? What makes it “greener” than other brands? It seems like greenwashing. There are A LOT of antiobiotic free chicken companies, but few nonGMO. I assumed by your prices that your chicken was at a higher standard than the others.
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Hi Kristine, we’d be happy to get you more information about this. Please reach out to us at https://corporate.publix.com/contact or 1-800-242-1227 for more information. You can also contact us on Facebook https://www.facebook.com/publix or Twitter https://twitter.com/PublixHelps.