The Mr. George Gold Coin Award is given to associates who exceed their normal duties for our customers and fellow associates. Our latest recipient is Tammy Schaffer from Store 847 in Lakeland, Florida. Tammy went above and beyond for a customer, who reached out to our teams with her terrific story. Read her story below.Gold-Coin-Body




The Story

A lifelong Publix customer, Jennifer reached out to us through our Contact Us page and told us the most wonderful story about an associate, Tammy. Jennifer’s daughter, Josie, recently went away for her freshman year of college at Florida Gulf Coast University. With it being her daughter’s first birthday away from home, Jennifer reached out to the Publix nearest to Josie’s school to see if she could order her a cake and card over the phone for her birthday.

Tammy answered the call and couldn’t have been happier to help assist. Jennifer and Tammy ended up speaking on the phone for 30 minutes about Josie’s birthday. “Tammy was so sweet and nice. She had an answer for every question I had.” After speaking with Tammy, Jennifer spoke with her daughter’s friend at school, who told her that Tammy is their favorite person at their Publix store.

Josie’s friend told Tammy that for every student she befriends, she sings them happy birthday and makes them feel at home away from home. All the local parents call her store and ask to purchase food for their kids and Tammy will deliver it to their dorms. She’ll text and send pictures to the parents to give them an update about how they’re children are doing while on campus.


Have you ever witnessed an associate going above and beyond at your local Publix? Share your story with us on Facebook or Twitter, via our Contact Us page or by phone at (800) 242-1227. To read the stories of other recipients of the Mr. George Gold Coin Award, check them out here.

Matthew L.

Written by

Matthew started with Publix in 2009. After working his way up to a Publix Manager, Matthew decided to make a change from retail and pursue his passion for writing. Matthew enjoys hearing stories from the people he's writing about and loves the Publix culture. Outside of work, Matthew enjoys spending time with his wife, son and their dog. They love to explore all that Central Florida has to offer.

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